- Linguistic
- Visual
- Auditory
- Gestural
- Spatial
- Multimodal
Any types of text or literacy can include 1 or more of these elements, and we are finding more and more that digital literacies include multiple forms. For instance, if we watch a youtube ad such as the following:
We are introduced to a minimum of three semiotic systems:
Visual: We are given both dull colours and colours that represent the Cadbury brand such as the purples and greys. We are drawn to finding and watching the eyebrows move and are constantly scanning the video to find more clues. The clip uses a range of angles in order to engage the audience, and you can see that the children are looking straight at the viewer, as if the performance is for them.
Auditory: We hear the music that is played, which is linked to the visual as the eyebrows are moving in time to the music.
Linguistic: We are given the clue at the end with the cadbury logo and advertisement for the chocolate, which allows us to make meaning of the clues given to us throughout the clip, as well as the beginning where we are given the hint of the cadbury glasses pouring.
As we can see, it is an assortment of semiotic systems/design elements that allow us to engage in a deeper understanding of the text. However, while this particular text is multimodal, texts do not always have to be so. It is merely a method that can be used in order for a teacher to find multiple ways to engage all of their students in a meaningful way. This said, children have to be able to look at each semiotic system separately and understand how they can learn from this.
References:
New London Group. (1996). A Pedagogy of Multiliteracies: Designing Social Futures, 36(1), 60-92
Cadbury Chocolate Advertisement. (2009). Retrieved from https://www.youtube.com/watch?v=TVblWq3tDwY
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